The internet has become a powerful medium nowadays to express one’s ideas as well as promote one’s products. This is also true of the TV shows and films. Although they are powerful branding and marketing media in themselves, they can further enhance their viewership by integrating an online marketing component in their strategy. With the growing popularity of the Internet, it is possible not only to market and brand a TV show or film in one’s own country, but across the world. Avinash Pandey, who has worked for many years as a marketer with the Star News and is now the COO of ABP News (Star News), says that an online presence can greatly increase the popularity as well as the audience of a TV show or film.
A starting point for marketing TV shows and films online is to have a powerful website for your company. The website should be visually appealing with striking images, captivating colour combinations and well-made short duration videos related to the TV show or the film. The page should be interactive in that visitors should be able to watch the videos and comment on the ideas being expressed there. There should be a person engaged in personally responding to every comment of the visitor. Besides, junk posted by spammers should be regularly deleted.
The next stage is to build a Wikipedia and an IMDB listing of the TV show or the film being marketed. This should have a short synopsis of the plot or the theme, cast, credits to music, lyrics etc and any reviews made by the critics. The listing should also direct the visitors to the official site of the film or the TV show, where the visitors can be asked to write a review of the show. This engages the viewer and also gives an idea of how the show is being received by the viewers.The next stage is to have a few trailers of the TV show built into some Youtube advertisements. These trailers should be 2-3 minutes long and should include all important details of the TV show or the film such as cast, theme, the most striking detail of the plot and some compelling visuals. These trailers should also be embedded into the official website of the TV show or the film. Interviews with the director, producers and the cast should be posted in the video form on the Youtube Youtube and also on the website. Interviews in text format can also be posted on the website. All of these should be cross-linked with each other.Social media is an important component of online marketing. There should a Facebook page and a Twitter account for marketing the TV show or the film. Twitter should include important details in brief and should direct the visitors to the Facebook page where more details are posted with links, images and videos. There should be a team of people responding to the comments of the visitors on the social media platforms. Avinash Pandey, who has for long been associated with the marketing of TV programmes at Star News and ABP News, says that a concentrated marketing strategy on social media can complement the other forms of marketing of TV shows and films in such a way that the people can relate to the show better.
Social Media Profiles can be reached at
Twitter: https://twitter.com/panavi
Linkedin: https://in.linkedin.com/in/avinashpandey1
Pinterest: https://www.pinterest.com/avinashABPCOO/
Vimeo: https://vimeo.com/avinashpandeycooabpnews/
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http://avinashpandeycooabpnews.blogspot.in/2015/08/mravinash-pandey-chief-operating.html
Avinash Pandey-Chief Operating Officer (COO) ABP News & Chief Revenue Officer, MCCS Network 